United Foods Company is delighted to announce its partnership with consumer goods leader Helen of Troy granting UFC the exclusive rights to distribute Revlon hairbrush products in the United Arab Emirates.
The agreement is the successful conclusion of negotiations that began in November 2023 and marks an exciting expansion in UFC’s growing portfolio of non-food products. UFC will represent the entire range of the Revlon BCA (Brushes, Combs, and Accessories) Collection, a respected and hugely popular brand which has been sold in the UAE for over 15 years.
United Foods CEO Fethi Khiari said, “We are gratified to be named sole representative of Revlon hair styling products in the UAE. The partnership with Helen of Troy is a coup for United Foods, cementing yet another powerful alliance with a global brand, and bolstering our strategic initiative to further diversify our portfolio in both the food and non-food categories.”
With a 55-year history, Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering a wide range of well-recognized and trusted brands, both owned and licensed, in the Beauty & Wellness and Home & Outdoor categories.
Established in 1976, United Foods Company (Dubai Financial Market: UFC) is a regional pioneer and leader in edible oils and fats, a distributor of third-party legacy brands, and through its massive network reaches over 60 countries worldwide.
