Through #StepUpWithAseel, Aseel partnered with Pink Ribbon Crafters to roll out another benevolent initiative that will help the breast cancer community in bigger ways from October to December 2020.

For several months, the pandemic has exposed our warriors to risk to a great extent, on top of the existing condition that they are afflicted with. Now more than ever, we are calling on people, communities, organizations nationwide and abroad to join us in support of raising awareness, providing better healthcare, and ultimately finding a cure to beat the disease.

 

In partnership with Pink Ribbon Crafters and Al Jalila Foundation, Aseel tells stories of inspiration and hope from the very perspective of the patients and survivors themselves. The campaign leaves no stone unturned in increasing the odds of creating a breast cancer-free world. More importantly, the core of the #StepUpWithAseel movement lies in its mission of providing life-changing support and life-saving research for the breast cancer community through its fundraising campaign.

 

Support has been generously pouring in from all over the country. To date, the campaign has already generated a total of AED 7,701.30 in monetary donation in just a span of a few days. At the end of this initiative, all proceeds will duly go to Al Jalila Foundation to help with patients’ treatments such as chemotherapy and medications.

People can chip in with their donation and check the donation progress on bit.do/StepUpWithAseel

Driven by unwavering commitment, #StepUpWithAseel continues to rally people whatever the circumstance will be. The Aseel brand is being leveraged to celebrate the strength of the vulnerable as well as sending messages of support to improve their quality of life. No one will be alone in this journey. We are braver together; we are here to fight for a cure.